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The MacIntosh

USA 1984


papers & manuals
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The Apple Mac was to save the company. The public introduction of the machine has become a classic too for the marketing.

The following is from PCWorld(1)

The Macintosh marketing memories begin for most of the pioneers with the "1984" ad that played during the Super Bowl the week of the Macintosh's launch. Crafted by Hollywood director Ridley Scott, it was dramatic and artsy--and, as several of the principals recall, it almost didn't run.

A preview of the ad was greeted with foot-stomping, whistling applause from the sales force at a fall meeting, several members of the original Macintosh marketing team say. But the Apple board of directors was much less impressed, and in fact ordered ad agency Chiat/Day to try to sell the Super Bowl advertising time spots. When the agency reported it couldn't unload the 60-second spot by the deadline, Apple's board suggested swapping in an Apple II advertisement--but none was suitable. So the board acquiesced, the spot ran--and the Mac made its mark on the advertising field as well as on the technology world. Today, the Super Bowl is often the showcase for innovative advertisements.

Apple's 1984 add



mac128k-sideview.gif (10483 bytes)



Sold Sold: January 1984 - April 1986
Price 2500 USD (1984)
Currently, its value is appraised at $10!! (2004)
CPU: MC68000 16 bits
CPU speed: 8 Mhz
FPU none
motherboard RAM 1 MB
maximum RAM: 128Mb
number of sockets 2 -- 30 pin SIMM
minimum speed 120 ns
ROM 64 k
L1 cache n/a
L2 cache n/a
data path 16 bit
bus speed 8 Mhz
slots none
Ports 2 serial, floppy, mono out
Floppy 0.4 MB
HD none
CD-ROM none
Monitor Video: Built-in black and white 9" monitor; 512x342 resolution
Sound Output mono 8 bit
Sound Input none
Ethernet none
Gestalt ID  
power 76 Watts
Weight 16 lbs
Dimensions 13.2" H x 9.7" W x 11.2" D
Min System Software System: 1.0 - 2.0
Max System Software  



Release history

1990 October; Introduction

1992 Discontinuation





Go Backhardware index Last Updated on 16 January, 2005 For suggestions please mail the editors 

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